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March 15, 2017

Why Barbie Wants to Show Dads Playing Dolls With Their Daughters #DadsWhoPlayBarbie   

After introducing a diverse new array of dolls, Mattel and BBDO are working to shift consumers’ perceptions about Barbie’s cultural relevance.
March 15, 2017

Hasbro Showcases the World’s Best Play and Entertainment Experiences at the 2017 American International Toy Fair

Hasbro, Inc. (NASDAQ: HAS) will debut its 2017 portfolio of play and entertainment experiences at the American International Toy Fair in New York
March 15, 2017

Hasbro Signs on as Global Master Toy Licensee for New Preschool Series ‘Moon and Me’ from Foundling Bird and Sutikki

Hasbro, Inc. (NASDAQ: HAS) today announced that they have entered into an agreement with Sutikki, the new kids and family division of Bento Box Entert
March 15, 2017

Moose Toys recalls Little Live Pets Lil Frog plastic toys due to chemical and injury hazards

Moose Toys is recalling the Little Live Pets Lil Frog plastic toys.
March 12, 2017

Hatchimals, hit of 2016, unveils two new toys

Hatchimals, the self-hatching interactive toy hit of 2016, reveal a brand new look and size
March 12, 2017

1st look: New toys of 2017

New year, new toys! C'mon, adults, you know how it works: While you were checking off wish list items for the little ones over the holidays, the toy experts were busy creating and planning new ways to keep children entertained. That's why it should be no surprise that thousands of play professionals came together recently at New York's Javits Center to show off what's coming your way next. Laurie Schacht, aka the Toy Insider Mom, met up with ABC News at the big event and offered up an early first look at some of the new toys, including prototypes, that...
March 12, 2017

Barbie has a new super-dope Dreamhouse that’s voice-activated and connected to the Internet

Real smart homes could learn a thing or two from Barbie's latest voice-controlled abode.
March 12, 2017

Disney’s BEAUTY AND THE BEAST Becomes Fastest-Selling Family Film in History

Fandango managing editor Erik Davis tells Mashable.com today that Disney's highly-anticipated live-action BEAUTY AND THE BEAST has already surpassed 'Finding Dory' in ticket pre-sales, becoming the fastest-selling family film in history.
March 12, 2017

Most Wanted Tech Toys For Kids Compilaton

Every year there are new tech toys for kids on the hottest most wanted list and parents run around in December trying desperately to get hold of sold out toys. If it moves, flies or makes noise, it’s sure to be a hit. Better still, an app controlled toy that connects to a smartphone, tablet or iPad will even impress parents. Some of the ideas for new tech toys on the market will have you scratching your head and thinking what will they come up with next? Eggs than can hatch on their own, cars that drive on walls, pens...
March 12, 2017

Nintendo Switch: A parent’s view of the new console

The Nintendo Switch was released last week, and could be the firm’s most grown-up console to date. However, with the likes of Mario making their way to the home/portable hybrid, it’s sure to be a hit with younger gamers too. Here we look at whether the Switch makes a good family console.
March 10, 2017

7 Retro Barbie Dolls That Were Actually Cool – Topshop Blog

Guilty pleasure alert – it’s National Barbie Day! Toy maker Mattel revolutionised the iconic doll last year by introducing curvy, petite and tall body shapes – as well as a wide range of skin tones, eye colours and hairstyles for more diversity. The current campaign even tells young girls “You can be anything” you want. …Continue reading 7 Retro Barbie Dolls That Were Actually Cool
March 10, 2017

Celebrate Barbie’s 58th birthday with Barbie Sparkle Blast

The iconic toy brand Barbie celebrates its 58th birthday today, and to mark the occasion Mattel has released Barbie Sparkle Blast, a fun and relaxing match game for iOS and Android devices, which c…