Cartoon Network India Launches Redraw Your World As Its New Brand Positioning And Tagline
‘Redraw Your World’
Cartoon Network is putting the power of creativity in kids’ hands with its new branding campaign, Redraw Your World.
Cartoon Network, the channel for kids aged 6-12, is repositioning itself with a new tagline – Redraw Your World.
Cartoon Network, the channel for kids aged 6-12, is repositioning itself with a new tagline – Redraw Your World. The line is aimed at encouraging children to use their imaginations and be more creative in everyday life.
“We wanted to inspire our audience by giving them opportunities to reimagine their world,” said Kelly Anderson, VP of marketing for Cartoon Network EMEA (Europe, Middle East and Africa). “At its heart, this campaign is about making you feel better about yourself.”
As part of the campaign, kids will see new storylines and colourful animation characters from shows like Ekans – Ek Se Badhkar Snake, Dragon Ball Super, Digimon Adventure, Lamput, The Powerpuff Girls, Ben 10, Tom and Jerry and DC Super Hero Girls, among others.
As part of the campaign, kids will see new storylines and colourful animation characters from shows like Ekans – Ek Se Badhkar Snake, Dragon Ball Super, Digimon Adventure, Lamput, The Powerpuff Girls and Ben 10 among others.
Today, kids are specific about the kind of content they want to consume”: Abhishek Dutta, Cartoon Network
“With ‘Redraw Your World’, we wish to encourage kids to always be true to themselves and impact real change, however small or big it can be. It is our brand promise to empower kids to express themselves and expand their imagination.”
“Today, we are living in very interesting times, where the kids feel very empowered to express their voice and are extremely specific about the kind of content that they want to consume. They are looking for stories that would not just engage them, but also inspire them.”
The new content lineup will include over 200 hours of fresh content, including original home-grown series, international shows, Specials, etc. The channel will also bring a special block for pre-schoolers under Cartoonito later this year.
Cartoon Network’s latest campaign will help kids draw inspiration from its animated characters
You should be excited about this. Because the network has launched a new campaign to help kids draw inspiration from its animated characters, and it’s pretty powerful stuff.
The tagline for this new initiative is “Redraw Your World,” which aims to encourage kids to use their imaginations and become better versions of themselves by taking on social issues that affect today’s generation of children. The campaign will feature a collection of shorts with messages about self-esteem and identity, as well as tips for drawing inspiration from your favorite characters (or yourself). It’ll also include an interactive website where you can share your redrawn world with others across social media platforms like Facebook, Instagram, and Twitter.
This is all part of Cartoon Network’s broader efforts toward promoting creativity in young people—specifically those between ages 6-11—a demographic that company reps say has been particularly vulnerable to anxiety over the past several years due in large part to increased pressure put on children by schools or parents who don’t always understand what they’re going through emotionally as they grow up into teenagers.
This is an exciting step for Cartoon Network. With the Redraw Your World tagline and a renewed focus on building community, Cartoon Network is clearly identifying itself as a brand that cares about its audience. It doesn’t just want to give them laughs—it wants to empower them to imagine their own stories, and by doing so, maybe inspire them to make a real difference in the world. The goal of this rebranding initiative is not only to bring in more viewers, but also to encourage people of all ages to “draw out” their own potential. That’s what makes it so powerful: CN isn’t just talking about changing their brand image; they’re talking about encouraging you and I (no matter what age we are)to change our world!