Hologram Barbie a digitally rendered interactive Barbie is Mattel’s newest toy 

This animated Barbie lives in a box on your nightstand, dancing to music and awaiting your commands. Mattel gives a preview at the New York Toy Fair.

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Toy maker Mattel's latest invention is a digitally rendered interactive Barbie -- called the Hello Barbie Hologram -- and it's hitting stores in late fall this year. The toy will be priced at under $300, the company says.

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