LEGO® botanical elements such as leaves, bushes and trees will be made from plant-based plastic sourced from sugarcane in the future and will appear in LEGO boxes already in 2018.
“At the LEGO Group we want to make a positive impact on the world around us, and are working hard to make great play products for children using sustainable materials. We are proud that the first LEGO elements made from sustainably sourced plastic are in production and will be in LEGO boxes this year. This is a great first step in our ambitious commitment of making all LEGO bricks using sustainable materials,” said Tim Brooks, Vice President, Environmental Responsibility at the LEGO Group.
The elements have been tested to ensure the plant-based plastic meets the high standards for quality and safety that the LEGO Group has, and consumers expect from LEGO products.
The unique LEGO brick design, and the LEGO Group’s uncompromised focus on quality and safety during the past 60 years ensures that two LEGO bricks produced decades apart can still fit together.
The LEGO Group believes a new sustainable material must have an ever-lighter footprint than the material it replaces across key environmental and social impact areas such as fossil resource use, human rights and climate change.
About sustainability at the LEGO Group The LEGO Group partners with the World Wildlife Fund for Nature, as part of efforts to reduce CO2 emissions in manufacturing and supply chain operations, and promote global action on climate change.
The LEGO Group targeted 2030 to reach zero waste in operations, and introduced sustainable paper pulp trays for the LEGO advent calendar, reducing plastic waste from going to landfill.