Reliance Brands to acquire 40% stake in Plastic Legno SPA’s toy manufacturing business

Reliance Brands to acquire 40% stake in Plastic Legno SPA’s toy manufacturing business

Reliance Brands Limited (RBL), a subsidiary of Reliance Industries Limited, announced that it has entered into an exclusive agreement to acquire 40% stake in the toy manufacturing business of Plastic Legno SPA. The toy manufacturing business manufactures toys that are sold by Hamleys globally and is one of the key suppliers to Hamleys. The acquisition will be done through Reliance’s wholly-owned subsidiary, Toy Biz Worldwide FZE. This investment will further strengthen RBL’s partnership with C Banner International who own Hamleys and acquired the business in 2015 from another company called Groupe Ludendo.

Reliance Brands Limited, a subsidiary of Reliance Industries Limited (RIL), has entered into an exclusive agreement to acquire a 40% stake in the toy manufacturing business of Plastic Legno SPA.

Reliance Brands Limited, a subsidiary of Reliance Industries Limited (RIL), has entered into an exclusive agreement to acquire 40% stake in the toy manufacturing business of Plastic Legno SPA.

RBL is a leading manufacturer of toys that are sold globally by Hamleys, one of the largest toy retailers in Europe and Asia. This acquisition will help RBL to expand its product range and further strengthen its position as a global leader in this industry.

The transaction is subject to regulatory approvals from the Competition Commission and Ministry of Corporate Affairs as well as other standard closing conditions, including obtaining all necessary consents from lenders and counterparties involved with the existing debt funding arrangements etc., which are expected to be completed within six months after signing this term sheet (subject to certain conditions).

This business manufactures the toys that are sold by Hamleys globally and is one of the key suppliers to Hamleys.

It has been operating since 1995 and employs around 50 people. It is based in Italy and produces toys for Hamleys.

The acquisition will be done through Reliance’s wholly-owned subsidiary, Toy Biz Worldwide FZE.

The acquisition will be done through Reliance’s wholly-owned subsidiary, Toy Biz Worldwide FZE. The UAE-based company is a wholly-owned subsidiary of RBL.

Toy Biz Worldwide FZE has been established as the holding company for all the toy businesses as well as licensing agreements across all geographies.

In September 2019, in a separate development, Reliance Brands acquired the entertainment and gaming brand Funskool from its parent SoftBank Group (SBG) for an undisclosed amount

It’s currently a part of the Hamleys Group.

Hamleys is a British toy shop founded in 1760. It’s currently a part of the Hamleys Group, which is a subsidiary of Reliance Brands Limited. This company is a subsidiary of Reliance Industries Limited (RIL), a diversified Indian company that also owns the world’s largest refining complex and petrochemical plants.

By purchasing this manufacturing business, RBL can secure an additional source of supply for Hamleys’ toys thereby reducing dependency on single-source & third-party suppliers.

By purchasing this manufacturing business, RBL can secure an additional source of supply for Hamleys’ toys thereby reducing dependency on single-source & third-party suppliers.

The acquisition would enable RBL to benefit from a significant number of synergies including economies of scale related to production, logistics, and procurement which will help in lowering its costs.

Sinchita

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