If you’ve been scrolling through Instagram or TikTok lately and spotted a sharp-toothed, big-eared little creature with chaotic energy and undeniable charm — chances are, you’ve met Labubu.
But who is this strange star of your feed? And why is Gen Z obsessed?
Let’s break it down, Kyrascope style.
Meet Labubu
Labubu isn’t your average plush toy or cutesy cartoon character.
He’s got a mischievous grin, wild forest-creature vibes, and a soul that screams “I bite, but I’m loyal.”
Created by artist Kasing Lung, Labubu is part of the MONSTERS series from designer toy giant POP MART, a global brand known for collectible toys with aesthetic flair and emotional storytelling.
Labubu started as a character in Lung’s illustrated stories — a troublemaker from a magical forest, always up to mischief, but with a heart full of curiosity and charm. From niche art toy to pop culture darling, Labubu’s rise has been nothing short of wild.
Why Is Labubu Trending?
Labubu’s design sits right at the intersection of “ugly-cute,” making him a perfect fit for internet culture in 2025 — where authenticity, weirdness, and emotion win over perfection.
Here’s why Labubu is viral right now:
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🔥 Aesthetic TikTok & Insta reels: Labubu edits = instant serotonin
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🛒 Toy collectors are OBSESSED: Limited editions sell out in minutes
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👕 Alt-core fashion inspo: From punk to fairycore, there’s a Labubu for every mood
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💥 Relatable chaos: He looks like how we feel most days — chaotic but cute
Labubu isn’t just a toy — he’s a mood. He’s become a soft-spoken symbol of emotional expression and identity. Whether you’re a collector, a casual fan, or just intrigued by the aesthetic, there’s something universally lovable about this wild little monster.
The World of Labubu
Labubu comes in dozens of collectible avatars:
🧚♂️ Angel Labubu
☠️ Pirate Labubu
🌸 Fairy Labubu
🖤 Emo Labubu
Each one tells a tiny story — with hand-drawn details, expressive poses, and hidden symbolism.
POP MART drops Labubu figures in mystery boxes, which only adds to the thrill. You never quite know which version of him you’ll get — just like how no two moods are the same.
💬 Kyra Says…
“I don’t know if Labubu wants to cuddle or cause trouble… and I love that for him.”
Same, Kyra. Same.
In a world of polished pixels and curated feeds, Labubu is a reminder that it’s okay to be a little weird, a little wild, and completely yourself.
So next time you see that toothy grin pop up on your screen — don’t scroll past. That’s Labubu.
And he might just be your new favorite creature.
📸 Got a Labubu figure or fan art?
Tag us @Kyrascope and let the weird-cute love shine!
🧸 #Labubu #KyrascopeExplains #POPmart #DesignerToys #CuteButCreepy #KyraDiscovers #GenZMood
She’s young, she’s curious, she’s Kyra Kanojia,one of India’s youngest Youtubers and bloggers. Join her as she explores a world of dazzling colours and curios. Her toy collection is lovingly unboxed and shared with friends around the world. View life through Kyrascope and stay updated with the funnest toys, places and things from a little girl’s world.
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